Our Services

Mark Mooney Consulting-Dealership Services for the PowerSports Industry:

Let’s face it: We are all different in some way, and so are our businesses. There is no one size that fits all. What works for one might not be appropriate for another. At MMC we understand this. Depending on the individual needs of your dealership, your leaders, and your team, we build a program for your greater success. Empowering performance and strengthening profitability through practical solutions is the goal for every dealer MMC aligns itself with. No magic elixirs or apps that, if installed, take care of everything imaginable. Our approach is based on dealership needs. Give us a call and let’s talk about your needs, your goals, how things are, and how you’d like them to be.

Dealership Consulting Services: What we do

Services are based on you. How much time we’ll be in the dealership training, talking to your folks on the phone, monitoring this and helping you do that, etc, etc, etc., (there are a lot of etceteras) is based on your level of commitment. We’d be glad to give you an overview. Reach out and we’ll reach back.

Level One Dealer:

This is an outside look at the inside. It can be a validation of what’s pretty clear already, or can point out areas that need strengthening. During our in-dealership visit, MMC will assess every department, your facility, all team members and team leaders. We offer concise written in-depth analysis, an action plan with practical solutions for improvement, and suggest processes for implementation.

Level One Services:

2-Day on-sight dealership visit.

Training and educational mentorship.

Financial reviews and analyses by department.

Assessment of all dealership departments, facility, team members and all team leaders with written report containing observations and suggestions for strengthening.

Goals and objectives for each department with long and short range (written) action plan for accomplishing them.

Written policies and procedures based on departmental needs, and assistance with their implementation.

Assistance with implementation of job descriptions (supplied and reviewed).

Implementation of weekly department management reporting to keep team leaders focused on goals with simple forms that will accomplish this (supplied).

Sales processes to guide all departments, reviewed with all team members and implemented.

5-Hours off-site time: Phone calls, weekly departmental monitoring, and dealership follow-up for eight weeks. Assistance in maintaining implementation of policies, procedures, and processes.

What’s going on in the inside shows on the outside…Earl Nightingale

Level Two Dealers:

MMC is more hands-on at this level of dealer commitment. Along with what’s done in Level One, we develop and implement processes in your dealership that strengthen all departments and we focus on the actions that strengthen a dealership’s financial numbers (KPIs) during this six-month program. MMC assists in putting all those actions in place and keeping them in place. We assist your dealership in making positive changes that will help provide you with stable lasting profitability and greater client retention in all departments.

This program provides in-dealership departmental training programs based on your dealership’s specific needs, monthly assessments, and assistance to keep everyone focused and on track. We help you achieve your own goals of stability, growth, and profitability with this program.

Level Two Services:

Four-2-Day on-sight dealership visit’s during a six-month time frame.

Development of Dealership Business Strengthening Plan for the current year (written).

On–Going Employee assessments and training.

On-going Employee educational mentorship.

Financial reviews and analyses by department.

Assessments of all dealership departments, facility, team members and all team leaders with written report containing observations and suggestions for strengthening.

Goals and objectives for each department with long and short range (written) action plan for accomplishing them.

Written policies and procedures based on departmental needs, and assistance with their implementation.

Assistance with implementation of job descriptions (supplied and reviewed).

Implementation of weekly department management reporting to keep team leaders focused on goals with simple forms that will accomplish this (supplied).

Sales processes to guide actions in all departments (supplied), reviewed with all team members and implemented.

On-Going Training and education programs based on dealership needs.

Customer service education training (Customer service that rocks!).

Implementation of weekly department management reporting (keep team leaders focused on goals), with weekly monitoring by MMC.

Monthly financial reviews and analyses by department.

Policies and procedures (this is how it will be done) implementation based on specific dealership department needs (designed and written).

20-Hours off-site time: Phone calls, weekly departmental monitoring, and dealership follow-up during consulting period. Assistance in maintaining implementation of policies, procedures, and processes.

It takes a deep commitment to change and an even deeper commitment to grow…Ralph Ellison

Level Three Dealers:

At all program levels MMC wants you to be more profitable and have a team and a dealership that strives to be better at what they do. We help you set yourselves apart from the rest. No matter what technological tools we have at our disposal one essential truth remains: products are sold by people and bought by people. Over a 12-month period we train your staff and departments to do what they should do: run efficiently and effectively. This program encompasses all of levels one and two, and focuses on excellence. This program is not for every dealer. “I was too busy” has no place in what will be expected and what you’ll be committing to at level three.

Level 3 Services

Monthly 2-Day on-sight dealership visits.

Development of Dealership Business Strengthening Plan for the current year (written).

On–Going Employee assessments and training.

On-going Employee educational mentorship.

Financial reviews and analyses by department.

Assessments of all dealership departments, facility, team members and all team leaders with written report containing observations and suggestions for strengthening.

Goals and objectives for each department with long and short range (written) action plan for accomplishing them.

Written policies and procedures based on departmental needs, and assistance with their implementation.

Assistance with implementation of job descriptions (supplied and reviewed).

Implementation of weekly department management reporting to keep team leaders focused on goals with simple forms that will accomplish this (supplied).

Sales processes to guide actions in all departments (supplied), reviewed with all team members and implemented.

On-Going Training and education programs based on dealership needs.

Customer service education training (Customer service that rocks!).

Implementation of weekly department management reporting (keep team leaders focused on goals), with weekly monitoring by MMC.

Monthly financial reviews and analyses by department.

Policies and procedures (this is how it will be done) implementation based on specific dealership department needs (designed and written).

40-Hours off-site time: Phone calls, weekly departmental monitoring, and dealership follow-up during consulting period. Assistance in maintaining implementation of policies, procedures, and processes.

Productivity is never an accident. It is always the result of commitment to excellence, intelligent planning and focused effort…Paul J. Meyer

OEM Services:

MMC has a wide variety of services available for OEMs. Keynote speaking engagements, or dealer training workshops, seminars or focus groups, your needs are our needs. We assess programs or create them for you and offer a variety of classes for your dealers and your leaders.

Workshops and Classes:

All workshops are West Coast based unless noted. Times, dates, pricing and class schedules will be posted as they become available.

“Where’s The Manual?” A guide to running a profitable and stable motorcycle dealership.

This class is for dealer principals, new or seasoned, and is ideal for those budding or new GMs out there. This is a two-day class that covers all aspects of running a profitable motorcycle dealership. It’s informative with practical information that will strengthen what you’re already doing, or will give you thoughts on what it is you should be doing. Manual with directions included.

The Combo Pack: 2 for 1

“Turning Lookers into Buyers”

The title says it all. This class was first presented at Indy and is back and expanded by popular demand. Sales processes are not just for sales departments. They’re for all departments and the folks who work in them. If you don’t have written sales processes in place in all departments to guide consistency, chances are you are not getting consistency. This class addresses, department by department, the “why you do” and “what happens when you do” acts of consistently followed sales processes. Guide the process, or someone else will. Some sales folks are born, others need to be trained. Written sales processes to turn lookers into buyers for all departments are included with attendance. This is a great class for all team members and team leaders, no batteries required.

“Customer Service that Rocks”

Great customer service is an expertise and needs to be treated as such. This class was first presented at BMW’s national after-sales convention and is a great second day class to follow up “Turning Lookers into Buyers.” Often product knowledge is confused with great customer service. You need to have both, but they are different. Companies don’t help customers, people do. This class is all about delivering exceptional service always, without fail.

“Where’s the Manual?” Everything You Need to Know About Being a Great Sales Manager

This is an expanded look at what sales managers need to be doing from “Where’s the Manual?” One of the biggest challenges we face as dealers is keeping vehicle sales consistent, and consistently profitable. This two-day class spells out clearly what should be done to maximize the sales opportunities that most sales departments are receiving daily. It also addresses the business side of department management. How well your sales department runs is generally dictated by the person doing the running. This class will give them education and training to do so.